There's No Place Like Home • The Great Oz Knows Why You Have Come
How Very Resourceful • Pay No Attention to That Man Behind the Curtain
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Authors • Illustrators • Publishers • Titles •
Years • Genre • There's No Place Like Home • The Great Oz Knows Why You Have Come How Very Resourceful • Pay No Attention to That Man Behind the Curtain |
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| Search | Most Recent | The Daily Ozmapolitan |
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| News from Glinda's Great Book of Records |
| Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway, The |
| 2018 | |
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Author(s): Drummond, Kent Aronstein, Susan Rittenburg, Terri L. |
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Publisher(s): Palgrave Macmillan |
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Genre(s): Dramas, Musicals & Plays Criticism Film Studies History |
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Comments: The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability― the capacity of artists, narratives, art forms, and genres to remain viable over time―and an examination of the marketing machinery and consumption patterns that make such sustainability possible. Drawing on the fields of macromarketing, consumer behavior, literary and cultural studies, and theories of adaption and remediation, the authors examine key adaptations and extensions of Baum’s 1900 novel. These include the original Oz craze, the MGM film and its television afterlife, Wicked and its extensions, and Oz the Great and Powerful―Disney’s recent (and highly lucrative) venture that builds on the considerable success of Wicked. At the end of the book, the authors offer a foundational framework for a new theory of cultural sustainability and propose a set of explanatory conditions under which any artistic experience might achieve it. |
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